Interesting article at CNN Money (America's hottest sport: Poker) the other day about the massive growth of poker on TV. It is US focused but applies similarily here in the UK, just this evening the 2003 WSOP was on some channel or other as well as Celebrity Poker, Late Night Poker ad nauseum.
The rise of Poker here has been amazing over the last, say, 2 years. Now it is possible to find a game available both on TV and at your local casino(s) nearly every night. In Edinburgh there are texas hold 'em tournaments at the Berkeley on Monday and Fridays and I think the Maybury runs tournaments on Wednesday, Thursday and Sunday. Haven't won yet but have been pretty close a few times!